Asking customers for reviews can feel awkward, but it doesn’t have to be. The best approach is to make the process natural, simple, and customer-focused.

Timing matters — ask for feedback shortly after delivering your product or service, when the experience is fresh in the customer’s mind. Keep your request polite and positive, thanking them for their business before asking if they’d be willing to share their thoughts.

Always provide a direct link to your Google review page so leaving feedback is just one click away. You can also use automated follow-ups to gently remind customers who may have forgotten.

By creating a consistent, customer-friendly review request process, you’ll gather more authentic reviews that highlight your business’s strengths and build lasting trust.