Customer feedback is more than just comments — it’s one of the strongest forms of social proof your business can leverage. When potential customers see genuine reviews from others, they’re more likely to trust and choose your services.

The key is not just collecting reviews, but showcasing them effectively. Highlight positive reviews on your website, share them on social media, and use them in marketing materials to reinforce your credibility.

Responding to feedback also plays a role. When people see you engaging with customers, it reinforces that your business values transparency and service.

By turning customer reviews into visible social proof, you’re transforming everyday feedback into a powerful marketing tool that builds trust and drives growth.