Local SEO is all about being visible when potential customers search for services in your area. While keywords and website optimisation play a role, customer reviews are just as important.

Google rewards businesses that have frequent, authentic reviews with higher visibility in search results. More reviews signal credibility, trustworthiness, and activity. But it’s not just about the star rating — consistency and recency matter too.

Review management helps you stay on top of new feedback, ensuring you respond promptly and professionally. This not only strengthens customer relationships but also shows search engines that your business is active and engaged.

With a proper review management strategy, you can build a stronger online presence, climb local rankings, and make it easier for customers to choose your business over competitors.